{"product_id":"a-professional-and-practitioners-guide-to-public-relations-research-measurement-and-evaluation-paperback","title":"A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Michaelson\u003c\/b\u003e (Author), \u003cb\u003eDon W. Stacks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublic relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate-but to prove impact.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis fully updated third edition equips you with the tools to do exactly that.\u003c\/p\u003e\u003cp\u003eBlending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You'll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.\u003c\/p\u003e\u003cp\u003eDesigned for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes-including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape.\u003c\/p\u003e\u003cp\u003eWhether you're refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions-and proving the value of your work.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDavid Michaelson has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 24, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50374151373037,"sku":"9781631577611","price":36.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/zUOjRrUc619781631577611.webp?v=1785539736","url":"https:\/\/www.webster.direct\/en-au\/products\/a-professional-and-practitioners-guide-to-public-relations-research-measurement-and-evaluation-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}