{"product_id":"lilliput-land-how-small-is-driving-indias-mega-consumption-story-hardcover","title":"Lilliput Land: How Small Is Driving India's Mega Consumption Story - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRama Bijapurkar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne of the largest consumer markets of the world, India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.\u003c\/p\u003e\u003cp\u003eIn her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eResearcher, academic, independent director on several Indian boards, and author of books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognized thought leader on market strategy and consumer behaviour, a keen commentator on social and cultural change in India, and a familiar face in boardrooms of India Inc. and related social and research organizations.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.6 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 17, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50403076669677,"sku":"9780143465492","price":22.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.webster.direct\/en-au\/products\/lilliput-land-how-small-is-driving-indias-mega-consumption-story-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}