{"product_id":"the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader-the-iconic-articles-by-bestselling-authors-w-chan-kim-and-renee-mauborgne-paperback","title":"The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe seminal book \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. This book brings the best of those articles together all in one place. \u003c\/p\u003e\u003cp\u003ePiece by piece, these articles explain the process of creating \"blue oceans\"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest \u003ci\u003eHarvard Business Review\u003c\/i\u003e article, \"Red Ocean Traps.\"\u003c\/p\u003e\u003cp\u003eWhether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.\u003c\/p\u003e\u003cp\u003eThis volume includes the articles \"Value Innovation: The Strategic Logic of High Growth,\" \"Fair Process: Managing in the Knowledge Economy,\" \"Creating New Maket Space,\" \"Knowing a Winning Business Idea When You See One,\" \"Charting Your Company's Future,\" \"Tipping Point Leadership,\" \"Blue Ocean Strategy,\" \"How Strategy Shapes Structure,\" \"Blue Ocean Leadership,\" and \"Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.\"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim and Renée Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released \u003ci\u003eUSA Today\u003c\/i\u003e bestseller, \u003ci\u003eBeyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs\u003c\/i\u003e; the over 4-million copy global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written; and \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003e#1 Wall Street Journal\u003c\/i\u003e bestseller, \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.2 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50413253001453,"sku":"9781633692749","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.webster.direct\/en-au\/products\/the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader-the-iconic-articles-by-bestselling-authors-w-chan-kim-and-renee-mauborgne-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}