{"product_id":"a-primer-for-integrated-marketing-communications-paperback","title":"A Primer for Integrated Marketing Communications - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kitchen\u003c\/b\u003e (Author), \u003cb\u003ePatrick de Pelsmacker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9.26 x 6.22 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 08, 2004\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50452887011565,"sku":"9780415314213","price":118.24,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/en-ca\/products\/a-primer-for-integrated-marketing-communications-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}