{"product_id":"academic-branding-a-step-by-step-guide-to-increased-visibility-authority-and-income-hardcover","title":"Academic Branding: A Step-By-Step Guide to Increased Visibility, Authority, and Income - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSheena Howard\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecome a thought leader in your postgraduate field--and make money while doing so, with this step-by-step guide from an academic who has been there.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003eAcademic Branding gives academics and scholars the tools and strategies they need to position themselves \u003ci\u003eoutside \u003c\/i\u003eof academia so they can reach the masses and make an impact--without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She's been where you are now, and she's ready to help you grow beyond what you imagine. \u003cp\u003e\u003c\/p\u003eWith Dr. Howard's unique and thorough approach to success in the age of social media, you'll learn how to: \u003cp\u003e\u003c\/p\u003e \u003cli\u003e Reframe the way you think about self-promotion \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Identify your brand archetype and create a brand statement \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Reach an audience beyond academia \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Build multiple revenue streams \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Get your ideas (and content) to spread \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Create a movement around your expertise \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\u003cli\u003e Land major media spots and speaking engagements \u003cp\u003e\u003c\/p\u003eIn a world where anyone who is savvy online can turn themselves into a subject matter expert, it's important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eDr. Sheena C. Howard\u003c\/b\u003e is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, \u003ci\u003eBlack Comics: Politics of Race and Representation\u003c\/i\u003e (2014). The Eisner is considered the 'Oscars of Comics.' Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (\u003ci\u003eBlack Comics: Politics of Race and Representation\u003c\/i\u003e, 2014), Chicago Review Press (\u003ci\u003eEncyclopedia of Black Comics\u003c\/i\u003e, 2017), BenBella\u003ci\u003e \u003c\/i\u003ePress (\u003ci\u003eWhy Wakanda Matters\u003c\/i\u003e, 2021\u003ci\u003e), \u003c\/i\u003eand more. In addition, her work has received numerous book awards, including an American Library Association's Outstanding Reference Sourcebook award and more. Her books have been featured in \u003ci\u003eGood Morning America\u003c\/i\u003e, \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9.21 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 27, 2024\u003c\/div\u003e\n            \u003c\/li\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50469734416621,"sku":"9781637744406","price":26.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.webster.direct\/en-ca\/products\/academic-branding-a-step-by-step-guide-to-increased-visibility-authority-and-income-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}