{"product_id":"blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","title":"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée a. Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003eWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents--now updated and expanded with new content. Named by \u003ci\u003eFast Company\u003c\/i\u003e as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, \u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating \"blue oceans\"--untapped new market spaces ripe for growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new preface by the authors: Help! My Ocean Is Turning Red\u003c\/li\u003e\n\u003cli\u003eUpdates on all cases and examples in the book, bringing their stories up to the present time\u003c\/li\u003e\n\u003cli\u003eTwo new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.\u003c\/p\u003e\u003cp\u003eTo learn more about the power of \u003cb\u003e\u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e\u003c\/b\u003e, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim and Renée Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released \u003ci\u003eUSA Today\u003c\/i\u003e bestseller, \u003ci\u003eBeyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs\u003c\/i\u003e; the over 4-million copy global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written; and \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003e#1 Wall Street Journal\u003c\/i\u003e bestseller, \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.2 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 20, 2015\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50326084452589,"sku":"9781625274496","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/1cPlkpCAg_9781625274496.webp?v=1784859965","url":"https:\/\/www.webster.direct\/en-ca\/products\/blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}