{"product_id":"marketing-your-librarys-electronic-resources-a-how-to-do-it-manual-paperback","title":"Marketing Your Library's Electronic Resources: A How-To-Do-It Manual - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarie R. Kennedy\u003c\/b\u003e (Author), \u003cb\u003eCheryl M. Laguardia\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarie R. Kennedy\u003c\/strong\u003e is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. In her spare time she takes photographs and creates taste experiments in her kitchen. She also writes the blog Organization Monkey about organization and librarianship. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCheryl LaGuardia\u003c\/strong\u003e is research librarian at Widener Library, Harvard University. Previously she worked in reference, research instruction, online services, collections, interlibrary loan, and circulation at the University of California, Santa Barbara, and at Union College in Schenectady, NY. She writes the E-Views blog and the electronic review column \"E-Reviews\" for Library Journal, and in 1996 she was awarded RUSA's Louis Shores\/Oryx Press Award for reviewing. She has edited ProQuest's Magazines for Libraries since 2000 and is on the editorial board of Reference Services Review. She has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 30, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50404003086573,"sku":"9781783302673","price":117.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/en-ca\/products\/marketing-your-librarys-electronic-resources-a-how-to-do-it-manual-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}