{"product_id":"microtrends-paperback","title":"Microtrends - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Penn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"The ideas in his book will help you see the world in a new way.\" -Bill Clinton\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of \u003cem\u003eMicrotrends\u003c\/em\u003e.\" -Bill Gates\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn 1982, readers discovered \u003cem\u003eMegatrends\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 2000, The Tipping Point entered the lexicon.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMark Penn, the man who identified \"Soccer Moms\" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDubbed \"the most powerful man in Washington you've never heard of\" by the \u003ci\u003eWashington Post\u003c\/i\u003e, \u003cb\u003eMark J. Penn\u003c\/b\u003e is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eE. Kinney Zalesne\u003c\/b\u003e has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. \u003cp\u003e\u003c\/p\u003e Website: http: \/\/www.microtrending.com\/\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 480\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2009\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50329046417645,"sku":"9780446699761","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/ZGvFg_1S469780446699761.webp?v=1784898398","url":"https:\/\/www.webster.direct\/en-ca\/products\/microtrends-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}