{"product_id":"qualitative-consumer-and-marketing-research-paperback","title":"Qualitative Consumer and Marketing Research - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRussell W. Belk\u003c\/b\u003e (Author), \u003cb\u003eEileen Fischer\u003c\/b\u003e (Author), \u003cb\u003eRobert Kozinets\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow is qualitative marketing and consumer research conducted today? \u003c\/li\u003e\n\u003cli\u003eWhat is rigorous research in this field? \u003c\/li\u003e\n\u003cli\u003eWhat are the new, cutting edge techniques? \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. \u003c\/p\u003e\u003cp\u003eWhatever your background, this book will help you become a better researcher and help your research come alive for others.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRussell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eEileen Fischer is Professor Marketing and the Max and Anne Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.53 x 6.64 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 26, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50454053617901,"sku":"9780857027672","price":197.64,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/en-ca\/products\/qualitative-consumer-and-marketing-research-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}