{"product_id":"retail-marketing-management-the-5-es-of-retailing-paperback","title":"Retail Marketing Management: The 5 Es of Retailing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDhruv Grewal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: \u003cbr\u003e \u003cbr\u003e - Entrepreneurial, innovative and customer-centric mindset\u003cbr\u003e - Excitement\u003cbr\u003e - Education\u003cbr\u003e - Experience\u003cbr\u003e - Engagement\u003cbr\u003e \u003cbr\u003e These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. \u003cem\u003eRetail Marketing Management \u003c\/em\u003eis essential reading for students of retailing and marketing, as well as practitioners working in retail today.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.4 x 6.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50377503736045,"sku":"9781526446855","price":172.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/zOoUIshTMY9781526446855.webp?v=1785609358","url":"https:\/\/www.webster.direct\/en-ca\/products\/retail-marketing-management-the-5-es-of-retailing-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}