{"product_id":"the-future-normal-how-we-will-live-work-and-thrive-in-the-next-decade-paperback","title":"The Future Normal: How We Will Live, Work and Thrive in the Next Decade - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRohit Bhargava\u003c\/b\u003e (Author), \u003cb\u003eHenry Coutinho-Mason\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity's next decade.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity's future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eWinner of 14 Book Awards!\u003c\/b\u003e\u003cbr\u003e 2024 AXIOM BUSINESS BOOK AWARDS SILVER MEDAL WINNER\u003cbr\u003e 2023 ERIC HOFFER AWARD GRAND PRIZE FINALIST\u003cbr\u003e 2023 NYC BIG BOOK AWARD WINNER\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eROHIT BHARGAVA\u003c\/b\u003e is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHenry Coutinho-Mason\u003c\/b\u003e is one of the world's leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of \u003ci\u003eTrend-Driven Innovation\u003c\/i\u003e and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world's biggest brands including J\u0026amp;J, Calvin Klein, Mastercard, the Tata Group, and many more.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 03, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50475640586477,"sku":"9781646871889","price":21.58,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.webster.direct\/en-ca\/products\/the-future-normal-how-we-will-live-work-and-thrive-in-the-next-decade-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}