{"product_id":"adventures-in-the-wine-trade-diary-of-a-vintners-scholar-hardcover","title":"Adventures in the Wine Trade: Diary of a Vintner's Scholar - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBen Howkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A charming, entertaining, and illuminating read - not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. \"\u003c\/i\u003e - Neil Beckett, Editor, World of Fine Wine \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way - people whose marketing genius was matched only by their desire to put a smile on everyone's faces. In true vinous style, Ben's book is sure to do the same. \u003cp\u003e\u003c\/p\u003ePlumbing the depths: - Ben's valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face. \u003cp\u003e\u003c\/p\u003e- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime. \u003cp\u003e\u003c\/p\u003e- Serious business: Ben's career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBen Howkins\u003c\/b\u003e is a stalwart of the UK wine and spirits industry, with roles in sales and marketing across a range of brands and companies including Diageo, Royal Tokaji and Last Drop Distillers and he was involved in creating some of the great brands of drinks. A lively raconteur, he has published two books on port and one on sherry. He created the cellar at Waddesdon Manor for Lord Rothschild.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.6 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50401267024109,"sku":"9781913141455","price":18.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.webster.direct\/en-gb\/products\/adventures-in-the-wine-trade-diary-of-a-vintners-scholar-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}