{"product_id":"crisis-ahead-101-ways-to-prepare-for-and-bounce-back-from-disasters-scandals-and-other-emergencies-paperback","title":"Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEdward Segal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Crisis Ahead \u003c\/i\u003eis the \u003cb\u003eultimate and invaluable survival guide for business executives\u003c\/b\u003e who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. \" --\u003ci\u003eMitchell E. Marovitz, Ph.D., APR, Fellow PRSA; Chair, Public Relations Program Business and Management Department, The Graduate School University of Maryland Global Campus\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThree Key Questions\u003c\/b\u003e \u003cbr\u003e How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhen, Not If, a Crisis Will Hit \u003c\/b\u003e \u003cbr\u003e This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe COVID-19 Pandemic\u003c\/b\u003e \u003cbr\u003e\u003ci\u003eCrisis Ahead \u003c\/i\u003eincludes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the COVID-19 pandemic is having on companies and organizations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTest Your Crisis Plan\u003c\/b\u003e \u003cbr\u003e While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout \u003ci\u003eCrisis Ahead \u003c\/i\u003eattest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWho Should Read \u003ci\u003eCrisis Ahead\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003ci\u003eCrisis Ahead \u003c\/i\u003eis for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Need for Speed\u003c\/b\u003e \u003cbr\u003e This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eStories about Apple, Disney, Starbucks, and More\u003c\/b\u003e \u003cbr\u003e\u003ci\u003eCrisis Ahead\u003c\/i\u003e includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and Elon Musk - have prepared for, created, managed, and communicated about crisis situations. \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eEdward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the C EO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for \u003ci\u003eThe Wall Street Journal's \u003c\/i\u003eStartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 16, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50335411503341,"sku":"9781529361421","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/aQcU0hQhXs9781529361421.webp?v=1785038360","url":"https:\/\/www.webster.direct\/en-gb\/products\/crisis-ahead-101-ways-to-prepare-for-and-bounce-back-from-disasters-scandals-and-other-emergencies-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}