{"product_id":"mcquails-media-and-mass-communication-theory-paperback","title":"McQuail's Media and Mass Communication Theory - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDenis McQuail\u003c\/b\u003e (Author), \u003cb\u003eMark Deuze\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.\" \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e Professor Sonia Livingstone \u003c\/strong\u003e \u003cstrong\u003e Department of Media and Communications, London School of Economics and Political Science \u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eNow in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.\u003cbr\u003e\u003cbr\u003eNew to this edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.\u003c\/li\u003e \u003cli\u003eFurther discussion of the ethics of media and mass communication in all chapters.\u003c\/li\u003e \u003cli\u003eInclusion of a diverse and global range of voices, histories and examples from across the field.\u003c\/li\u003e \u003cli\u003eMore detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.\u003c\/li\u003e \u003cli\u003eNew and revised material, including a new chapter \"A Canon of Media Effects\", bringing together Social-Cultural Effects \u0026amp; News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA vitally important resource for all students of Media and Mass Communication in the 21st century.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDenis McQuail (1935-2017) was a world-leading figure in media and mass communication. His reputation as a theorist, researcher and teacher was without equal. As Mark Deuze′s wrote after Denis′ death two years ago: \"This 'friendly giant' in the field of media and communication research has had (and will continue to have) a profound impact on many students and scholars all around the world\". \u003cbr\u003e \u003cbr\u003e Mark Deuze is Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. Before that he worked as a journalist and academic in the United States, Germany and South Africa. He is also the bass player and singer of Skinflower.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 688\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.37 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 27, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50369298727149,"sku":"9781473902510","price":190.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/T1ID_3QK349781473902510.webp?v=1785428219","url":"https:\/\/www.webster.direct\/en-gb\/products\/mcquails-media-and-mass-communication-theory-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}