{"product_id":"designing-research-questionnaires-for-business-and-management-students-paperback","title":"Designing Research Questionnaires for Business and Management Students - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eYuksel Ekinci\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eDesigning Research Questionnaires\u003c\/strong\u003e, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.\u003cbr\u003e \u003cbr\u003e Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.\u003cbr\u003e \u003cbr\u003e Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eYuksel Ekinci\u003c\/strong\u003e is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel′s principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.4 x 6.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 26, 2015\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50457827967213,"sku":"9781446273579","price":129.6,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/products\/designing-research-questionnaires-for-business-and-management-students-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}