{"product_id":"digital-business-strategy-management-transformation-paperback","title":"Digital Business: Strategy, Management \u0026 Transformation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnnmarie Hanlon\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital Business: Strategy, Management \u0026amp; Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.\u003c\/p\u003e \u003cp\u003eThe text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are 'born digital', to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations' Sustainable Development Goals in mind.\u003c\/p\u003e \u003cp\u003eThis textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAnnmarie Hanlon \u003c\/strong\u003eteaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYou can follow her updates at twitter.com\/annmariehanlon and LinkedIn linkedin.com\/in\/annmariehanlon \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr Annmarie Hanlon\u003c\/strong\u003e is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.\u003cbr\u003e\u003cbr\u003eBefore joining academia, she worked in consultancy for 25 years. As an early adopter of technology and 'online marketing' she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.\u003cbr\u003e\u003cbr\u003eAnnmarie′s Sage textbooks include Digital Marketing: Strategy, Planning \u0026amp; Disruption, Digital Business: Strategy, Management \u0026amp; Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 22, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50340227514605,"sku":"9781529624229","price":190.8,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/products\/digital-business-strategy-management-transformation-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}