{"product_id":"innovations-and-implications-of-persuasive-narrative-hardcover","title":"Innovations and Implications of Persuasive Narrative - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephanie G. Schartel Dunn\u003c\/b\u003e (Volume Editor), \u003cb\u003eGwendelyn S. Nisbett\u003c\/b\u003e (Volume Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNarratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThrough a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStephanie G. Schartel Dunn\u003c\/strong\u003e (PhD, University of Oklahoma) is an assistant professor of marketing in the Plaster School of Business at Missouri Southern State University. Dr. Schartel Dunn's research examines mediated social influence and consumer behavior. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGwendelyn S. Nisbett\u003c\/strong\u003e (PhD, University of Oklahoma) is an associate professor of strategic communication in the Mayborn School of Journalism at the University of North Texas. Dr. Nisbett's research examines the intersection of mediated social influence, political communication, and popular culture. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50361761366253,"sku":"9781433180873","price":188.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/WntXJMtCTg9781433180873.webp?v=1785390651","url":"https:\/\/www.webster.direct\/products\/innovations-and-implications-of-persuasive-narrative-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}