{"product_id":"smart-rivals-how-innovative-companies-play-games-that-tech-giants-cant-win-hardcover","title":"Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFeng Zhu\u003c\/b\u003e (Author), \u003cb\u003eBonnie Yining Cao\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA fresh, research-based look at how companies can better compete, on their own terms, with tech giants--from a Harvard Business School professor and a former Bloomberg journalist.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCompanies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eSmart Rivals\u003c\/i\u003e, Harvard Business School professor Feng Zhu and former \u003ci\u003eBloomberg\u003c\/i\u003e journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital\/AI age.\u003c\/p\u003e\u003cp\u003eTaking readers on a global journey, Zhu and Cao showcase a variety of companies--including Domino's, Nike, and Sephora--and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.\u003c\/p\u003e\u003cp\u003eDrawing on original research and insights gleaned from leaders in a wide range of industries, \u003ci\u003eSmart Rivals\u003c\/i\u003e is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities--including new products, services, strategies, and advantages--that mere imitation could never provide.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeng Zhu\u003c\/b\u003e, MBA Class of 1958 Professor of Business Administration at Harvard Business School, is an expert on competitive strategies, digital transformation, and innovation. He codirects the Platform Lab at the Digital Data Design Institute at Harvard.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBonnie Yining Cao\u003c\/b\u003e is an award-winning former journalist for \u003ci\u003eBloomberg\u003c\/i\u003e. She has written extensively about companies in tech and traditional industries in the United States and emerging markets. She is currently pursuing her PhD in business administration at Harvard Business School.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.4 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 20, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50314462724333,"sku":"9781647826048","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/8918\/9441\/files\/6iyf23ki959781647826048.webp?v=1784661388","url":"https:\/\/www.webster.direct\/products\/smart-rivals-how-innovative-companies-play-games-that-tech-giants-cant-win-hardcover","provider":"Webster.Direct","version":"1.0","type":"link"}