{"product_id":"typography-essentials-revised-and-updated-100-design-principles-for-working-with-type-paperback","title":"Typography Essentials Revised and Updated: 100 Design Principles for Working with Type - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eIna Saltz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the essential principles of typography and apply them with confidence across print and digital design.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eTypography Essentials: 100 Design Principles for Working with Type\u003c\/i\u003e distills the complexities of working with type into a \u003cb\u003eclear, practical reference\u003c\/b\u003e trusted by designers since 2009--now fully updated with new content and a refreshed design.\u003c\/p\u003e\u003cp\u003eOrganized into four intuitive sections--\u003cb\u003eThe Letter, The Word, The Paragraph, and The Page\u003c\/b\u003e--this accessible guide breaks down 100 core principles into concise explanations paired with real-world examples from books, magazines, posters, and more. Whether you're refining the details of letterforms or structuring complete layouts, each principle is designed to be quickly understood and immediately applied.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll find guidance on: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLetterforms and anatomy--understanding the building blocks of type\u003c\/li\u003e\n\u003cli\u003eSpacing and alignment--creating clarity, rhythm, and hierarchy\u003c\/li\u003e\n\u003cli\u003eParagraph structure--improving readability and flow\u003c\/li\u003e\n\u003cli\u003ePage composition--bringing cohesion and balance to layouts\u003c\/li\u003e\n\u003cli\u003ePractical application--using type effectively across graphic design projects\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpdated with \u003cb\u003enew visuals and a redesigned layout\u003c\/b\u003e, this edition makes it easier than ever to navigate key concepts and find the guidance you need, when you need it.\u003c\/p\u003e\u003cp\u003eWhether you're building a foundation in typography or sharpening your skills as a designer, \u003ci\u003eTypography Essentials\u003c\/i\u003e gives you the tools to communicate more clearly, design more effectively, and make confident typographic decisions in any project. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIna Saltz \u003c\/b\u003eis an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidon's Archive of Graphic Design. She currently teaches classes on the business website Lynda.com. Ina served as the Design Director at \u003ci\u003eTime\u003c\/i\u003e magazine (International Editions), \u003ci\u003eWorth\u003c\/i\u003e magazine, \u003ci\u003eGolf \u003c\/i\u003emagazine, and others. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two-term board member of the Type Directors Club. Ina is the author of the \u003ci\u003eBody Type\u003c\/i\u003e series of books on typographic tattoos, as well as \u003ci\u003eTypography Essentials: 100 Design Principles for Working with Type\u003c\/i\u003e. She is a co-author of \u003ci\u003eTypography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography\u003c\/i\u003e, named one of the best reference books of 2012 across all subject matter by the American Library Association.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.9 x 8.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 08, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":50460127297773,"sku":"9781631596476","price":27.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.webster.direct\/products\/typography-essentials-revised-and-updated-100-design-principles-for-working-with-type-paperback","provider":"Webster.Direct","version":"1.0","type":"link"}